

Marketers and demographers, however, normally consider this generation to be younger - or born later - and potentially now facing their “mid-life” phase. Such a classification places most Gen Xers now well into their fifties while others approach 65, which is an age commonly associated with retirement.Ĭoupland self-identifies as Generation X and he turns 60 next month.Īdditionally, Billy Idol - the singer fronting a rock band called Generation X that preceded Coupland’s book - was born in 1955.

In his book, Coupland explicitly defines Generation X as born in the late 1950s or during the 1960s. Douglas Coupland’s “Generation X” was first published in 1991, so his influential first book is celebrating its 30th anniversary.
